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Keywords: Consumer visual processing mode
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Journal Articles
The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (4): 345–357.
Published: 25 April 2022
... as consumer visual processing modes that offer optimal advertising effectiveness. Design/methodology/approach This research begins with a content analysis of some popular print magazines and builds on qualitative findings from interviews conducted with two industry executives. It then undertakes four...
