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Keywords: Consumer-to-consumer information sharing
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Journal Articles
User-generated content (UGC) misclassification and its effects
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (2): 125–138.
Published: 29 October 2019
... at: rrajamma@fairfield.edu 21 08 2018 30 04 2019 29 08 2019 10 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online reviews User-generated content Consumer misclassification Consumer-to-consumer information sharing...
