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Keywords: Consumption context
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (5): 510–523.
Published: 17 June 2024
... 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Power distance belief DIY Power Status Consumption context Cultural orientation In our theoretical framework (Figure 1), we propose that a negative PDB effect on DIY preference exists...
