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Keywords: Consumption context
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Journal Articles
How to mitigate the negative effect of PDB on DIY preference
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (5): 510–523.
Published: 17 June 2024
... their DIY Lego project ideas. The company then selects the winning projects and transforms them into market-ready products. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Power distance belief DIY Power Status Consumption context Cultural...
