... that consumers often experience between green attributes and conventional attributes (such as price, convenience or functional performance). This study aims to examine the potential role of trade-off-related context effects (particularly, compromise effect and asymmetric dominance effect) in nudging green...

... Emerald Group Publishing Limited 2015 Context effects Consumer choice Promotion In-store merchandising Shelf allocation has been linked to unit sales since the early 1970s (Cox, 1970 ; Curhan, 1972) and retailer (store) profitability since the early 1980s (Corstjens and Doyle, 1981...