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Keywords: Controlled and uncontrolled communications
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Journal Articles
The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (1): 33–49.
Published: 16 January 2019
...Tatiana Anisimova; Jan Weiss; Felix Mavondo Purpose Drawing on the stimulus–organism–response (S-O-R) model, the purpose of this study is to investigate mediating effects of controlled and uncontrolled communications of corporate brand perceptions on consumer satisfaction and loyalty. Design...
