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1-4 of 4
Keywords: Corporate communications
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (5): 368–370.
Published: 31 July 2009
... and Company Survival . London : Kogan Page 222 pp. RRP £22.50/$39.95 First edition www.koganpage.com © Emerald Group Publishing Limited 2009 --> Public relations Corporate communications Given the ongoing impact of recent global economic events, Crisis Communications...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (4): 251–253.
Published: 03 July 2007
...Kirk Hazlett Sandra Oliver . Public Relations Strategy (2nd ed.) . Philadelphia, PA : Kogan Page 2007 . 146 pp. $32.50 (Paperback) www.kogan‐page.co.uk © Emerald Group Publishing Limited 2007 --> Public relations Corporate communications Corporate...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (7): 442–443.
Published: 01 December 2005
...Jim Dupree © Emerald Group Publishing Limited 2005 --> Corporate identity Organizational behaviour Corporate communications When the Journal of Consumer Marketing, sent me The 18 Immutable Laws of Corporate Reputation I thought, “Great: another book of lists...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (6): 616–628.
Published: 01 December 1999
...Susan Rozmanith Public relations Marketing communications Corporate communications Thomas L. Harris . Value‐added Public Relations: The Secret Weapon of Integrated Marketing . Lincolnwood, IL : NTC Business Books 1998 . 277pp. , ISBN: ISBN 0844234117 $37.50 (pb...
