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1-4 of 4
Keywords: Corporate communications
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (5): 368–370.
Published: 31 July 2009
... --> Public relations Corporate communications Given the ongoing impact of recent global economic events, Crisis Communications: Practical Strategies for Reputation Management and Company Survival is a timely publication. No matter how well managed an organisation is, there is always...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (4): 251–253.
Published: 03 July 2007
...Kirk Hazlett Public relations Corporate communications Corporate strategy © Emerald Group Publishing Limited 2007 --> Sandra Oliver . Public Relations Strategy (2nd ed.) . Philadelphia, PA : Kogan Page 2007 . 146 pp. $32.50 (Paperback) www.kogan...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (7): 442–443.
Published: 01 December 2005
... : Kogan Page Ltd 2004 . 286 pp. £17.99 © Emerald Group Publishing Limited 2005 --> Corporate identity Organizational behaviour Corporate communications When the Journal of Consumer Marketing, sent me The 18 Immutable Laws of Corporate Reputation I thought...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (6): 616–628.
Published: 01 December 1999
... into motion that spark the reader’s imagination. “The function of public relations...far exceeds its marketing support function. The principal role of the corporate communications departments and public relations firms...remains...to counsel management on relationships with all the stakeholders on whose...
