...Audhesh Paswan Joachim   Büschken . Higher Profits through Customer Lock‐In . Thomson, South‐Western , 2004 . 199 pp.   $34.95 © Emerald Group Publishing Limited 2006 --> Consumers Switching theory Costs Customer loyalty Profit The starting premise...

...Herbert Jack Rotfeld Looks at the use of brand names in the pharmaceutical industry in comparison with generic versions. Gives a brief history of brand name development. Concludes that brand names for pharmaceutical drugs should be banned since this is open to abuse in the area of cost enhancement...

...Louis A. Tucci; James J. Tucker Examines the Accounting Standards Committee′s proposal that all advertising costs other than direct response be incurred or expensed the first time the advertising takes place. Suggests that managers who have been deferring the write‐off of advertising costs...