... image (CEI) Country-of-origin effects Environmental and social concerns Sihem Dekhili can be contacted at: sihem.dekhili@unistra.fr Growing domestic and international environmental concerns have led a drive towards an enhanced focus on environmentalism amongst governments and increased...

...-identification” and wishes to avoid (White and Dahl, 2007 , p. 525). © Emerald Group Publishing Limited 2014 Culture Country-of-origin effects Cultural assimilation Extended self Literature suggests that consumers use COO information as a cue to guide their product evaluations and choice...