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Keywords: Coupling
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Journal Articles
Payment methods and their effect on durable goods replacement
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (4): 484–493.
Published: 02 April 2019
... horizons compared to loan purchases and propose a psychological mechanism that accounts for the same. Their arguments are based on how the strength of coupling, which is the degree of psychological association between payment and consumption, depends on the payment method and differentially influences...
