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Keywords: Craft beer
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 625–638.
Published: 06 April 2023
...Scott Taylor Jr.; Elizabeth A. Whalen; Cortney L. Norris Purpose This two-part exploratory study aims to investigate the perceptions of active lifestyle individuals and general craft beer consumers toward no- and low-alcohol craft beers. The influence of advertising appeals is also tested...
