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Keywords: Craving
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Journal Articles
The roles of trait prudence and desire in consumer self-control for temptations
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (3): 380–391.
Published: 15 March 2023
... Motivation Desire Temptation Volition Craving Other social psychology and consumer behavior studies conceptualize desire as a motivational state that results from individuals’ rational consideration of justifications for a particular action (Hur and Nordgren, 2016 ; Perugini and Bagozzi , 2001...
