... Instruments Modifying Firm response Consumers Creative thinking Traditionally, marketers have viewed customers as passive recipients and users of products and technologies, who consume and use finished offerings with little or no further adaptation or modification. Where customers did modify...

...Pelin Bicen Hugh   MacLeod . Ignore Everybody: and 39 Other Keys to Creativity . New York, NY : Penguin Group (USA)   2009 . 159 pp.   $23.95 (hardcover)   www.gapingvoid.com © Emerald Group Publishing Limited 2010 --> Advertising Creative thinking Marketing...

... Group Publishing Limited 2008 --> Creative thinking Intelligent networking Culture Idea generation This is a fun book, if a little enthusiastic. Richard Ogle's Smart World rehearses key bits of twentieth century art history, business history, genetics, and neuroscience...

.... Marketing theory Creative thinking Consumers Of the many books I have reviewed over the past years, this turned out to be the easiest reading. At the same time, it took me an extraordinarily long time to read ONE because I had to ponder every creative idea that Mr Engeseth suggested. I...

... competitiveness by allowing firms to maximize their creativity as a competitive tool. © Emerald Group Publishing Limited 2008 Organizational culture Creative thinking Employee behaviour Employee turnover Marketing strategy Product development An executive summary for managers and executive...

... demands creativity and originality in thinking. Creative thinking Information media Advertising Baby, baby, where did our love go? The creative advertising journey now resembles a virtual minefield of issues and obstacles blocking the quest for the ultimate consumer seduction. Creative...

..., a number of factors have been identified as potentially impacting upon creativity and the ensuing creative output from an organisational perspective as now discussed. © Emerald Group Publishing Limited 2008 Organizational processes Creative thinking Leadership Consumer behaviour...