...Deirdre O'Loughlin; Isabelle Szmigin Purpose This research seeks to explore current attitudes, motivations and behaviours in relation to student credit and debt consumption in the UK and Ireland. Design/methodology/approach Key qualitative consumer research based on 20 interviews with Irish...

...Nita L. Paden Takes an initial look at ways consumers use credit and how differences in credit usage by store type may be used to develop relationship building marketing programs. Retailers are recognizing the importance of developing and maintaining long‐term relationships with customers. Using...