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Keywords: Crisis planning and response
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (6): 459–460.
Published: 13 September 2011
... Emerald Group Publishing Limited 2011 --> Crisis communication Public relations Crisis planning and response Crisis Communication: Theory and Practice is an unexpected find and an intriguing one at that. I say “unexpected” because I was eager to learn more about crisis...
