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Keywords: Critical discourse analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (5): 571–584.
Published: 08 February 2022
... A qualitative critical and historical research was developed, based on a decolonial perspective, with the use of critical discourse analysis (CDA). Findings By analyzing such phenomenon, the present study can discuss how self-regulatory codes that are based on the International Chamber of Commerce (ICC...
