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Keywords: Cross‐culutural management
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Journal Articles
Journal of Consumer Marketing (2010) 27 (1): 17–25.
Published: 26 January 2010
.... identity formation rooted in the psychoanalytic approach; and 2. symbolic interactionism developed primarily in sociology and anthropology. Crossculutural management Ethnic groups Identification An executive summary for managers and executive readers can be found at the end...

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