Keywords: Cross-platform transfer
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2026) 43 (5): 611–625.
Published: 22 April 2026
...-platform delivery as a moderator. Design/methodology/approach Two experiments were conducted. Experiment 1 assessed the impact of cross-device sequence on perceived privacy invasiveness and ad avoidance. Experiment 2 investigated how cross-platform transfer moderates the relationship between sequence...

or Create an Account

Close Modal
Close Modal