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Keywords: Cross-platform transfer
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 611–625.
Published: 22 April 2026
...-platform delivery as a moderator. Design/methodology/approach Two experiments were conducted. Experiment 1 assessed the impact of cross-device sequence on perceived privacy invasiveness and ad avoidance. Experiment 2 investigated how cross-platform transfer moderates the relationship between sequence...
