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Keywords: Crowdedness
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Journal Articles
Journal of Consumer Marketing (2025) 42 (5): 630–641.
Published: 07 April 2025
... lab experiment is included in the Web Appendix). Findings This study shows that visually contrasting foreground objects from one another can reduce perceived display crowdedness (mediator), increase perceived display aesthetics (mediator) and increase shopping intentions (dependent measure...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2022) 39 (7): 769–778.
Published: 30 September 2022
... for offline shopping when they are in a crowded environment and found the intrinsic mechanism and the marginal scenario of this process. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Crowdedness Personal control Product types Channel selection...

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