...Francisco Conejo The Hidden Wealth of Customers consists of eight chapters. Its first one, The Coming Customer Revolution, introduces the overall notion of involving customers more actively within different company processes. Chapter 2, Return on Relationship...

...Amy L. Parsons Chapter 12 presents strategies for maintaining the system once it is implemented to continue maximizing revenue by focusing on the customer's perspective when designing your business strategies. Throughout the book the author provides a number of examples of companies...