Keywords: Customer Satisfaction
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Journal Articles
Journal Articles
Journal of Consumer Marketing (2026) 43 (4): 445–458.
Published: 21 August 2025
...Muhammad Zubair; Sidra Iqbal; Muhammad Kashif; Vladimir Kosonogov; Anna Shestakova Purpose The purpose of this study is to compare the impact of website recommendations and artificial intelligence ( AI )-based, voice-enabled recommendations on customer satisfaction with the products recommended...
Journal Articles
Journal of Consumer Marketing (2022) 39 (2): 166–179.
Published: 02 February 2022
.... The results indicate that motives of information, self-discovery, status enhancement and entertainment were positively and significantly related to BCE, except social integration. BCE was significantly related to relationship quality (RQ) and customer satisfaction (CS). Finally, CS had a significant positive...
Journal Articles
Journal of Consumer Marketing (2019) 36 (4): 506–515.
Published: 25 March 2019
... in relation to the dominant position of customer satisfaction as an antecedent to word-of-mouth in the existing literature. The present results, however, indicate that satisfaction’s contribution to the variation in talking about the encounter was modest. 27 04 2018 31 08 2018 07 01 2019...
Journal Articles
Journal of Consumer Marketing (2018) 35 (6): 588–600.
Published: 15 November 2018
... in customer participation in non-technology-based service delivery and its indirect effects on such customer outcomes as perceived service quality, customer satisfaction and customer willingness to recommend. Findings The results show that customer readiness is a second-order construct. It has...
Journal Articles
Journal of Consumer Marketing (2013) 30 (6): 517–529.
Published: 28 October 2013
... favorable word-of-mouth about each alliance partner; and (b) negatively related to their intention to switch away from either alliance partner. It has been widely accepted in the marketing literature that customer satisfaction is a function of the discrepancy between prior expectation and the actual...
Journal Articles
Journal of Consumer Marketing (2012) 29 (7): 553–554.
Published: 26 October 2012
... includes a positive service experience” (p. 6). Wired and Dangerous applies to anyone involved in the customer service/customer satisfaction process, from front‐line sales to C‐suite management. Expectations have rocketed from “ah well, I got my product” to “What are other customers saying...
Journal Articles
Journal of Consumer Marketing (2012) 29 (5): 390–391.
Published: 27 July 2012
... theory and practice Marketing mix management Targeting Consumer interaction Comparative advertising Brand experience Consumer generated product reviews Predictive power improvement Customer satisfaction Consumer behaviors Cracking the Code in an extremely interesting and valuable...
Journal Articles
Journal of Consumer Marketing (2012) 29 (5): 333–343.
Published: 27 July 2012
... satisfaction and intentions. The qualitative findings show how managers may enhance the dining experience and customer satisfaction. Research limitations/implications Caution is advised in extrapolating the results beyond the issues investigated in the study. Practical implications The findings provide...
Journal Articles
Journal of Consumer Marketing (2011) 28 (6): 460–461.
Published: 13 September 2011
... Customer focus Customer satisfaction Although the title of this book is Empowered, it is really about the growth, care and nurturing of HEROes (highly empowered and resourceful operatives). That care and growth must be done through empowerment: “To succeed with empowered customers, you must...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2010) 27 (4): 313–323.
Published: 29 June 2010
... of a well‐known manufacturer from a specific country, which is perceived as specializing in the category of goods to which the product belongs (De Chernatony and McDonald, 1998). © Emerald Group Publishing Limited 2010 Individual psychology Brands Cross‐cultural management Customer...
Journal Articles
Journal of Consumer Marketing (2010) 27 (2): 114–126.
Published: 23 March 2010
... marketing Gender Stores and supermarkets Norway Retailing Customer satisfaction An executive summary for managers and executive readers can be found at the end of this article. Gender differences in shopping behavior are a fertile area for the popular press, but gender has only recently...
Journal Articles
Journal of Consumer Marketing (2009) 26 (6): 459–460.
Published: 11 September 2009
... satisfaction Value chain Since its introduction in the 1990s, the “service profit chain” concept has been positively and widely received by industry and academia alike. Simply stated, the “service profit chain” advocates a mirror relationship between employee and customer satisfaction that can drive...
Journal Articles
Journal of Consumer Marketing (2009) 26 (6): 415–426.
Published: 11 September 2009
... the understanding of search behavior and the role gender plays, particularly in different purchase situations. Nelson Barber can be contacted at: nelsonbarber@msn.com © Emerald Group Publishing Limited 2009 Customer satisfaction Consumer behaviour Search output An executive summary...
Journal Articles
Journal of Consumer Marketing (2009) 26 (4): 232–240.
Published: 26 June 2009
... and unbiased results to be able to make key operational changes. Thomas L. Powers can be contacted at: tpowers@uab.edu © Emerald Group Publishing Limited 2009 Market research Market surveys Customer satisfaction Demographics An executive summary for managers and executive readers can...
Journal Articles
Journal of Consumer Marketing (2009) 26 (3): 164–174.
Published: 01 May 2009
... for the journalistic business. Internet Newspapers Motivation (psychology) Customer satisfaction Attitudes An executive summary for managers and executive readers can be found at the end of this article. The growth of the internet over recent years means major changes in business relationships...
Journal Articles
Journal of Consumer Marketing (2009) 26 (1): 28–38.
Published: 23 January 2009
... hierarchical comparisons of an attribute actual performance become more relevant during post‐purchase evaluations, as do the emotions that they elicit. Customer satisfaction Product attributes An executive summary for managers and executive readers can be found at the end of this article...
Journal Articles
Journal of Consumer Marketing (2008) 25 (5): 302–313.
Published: 01 August 2008
...Eduardo Torres‐Moraga; Arturo Z. Vásquez‐Parraga; Jorge Zamora‐González Purpose Studies on customer satisfaction and loyalty have focused on brand rather than product. It is not that brand is not important, but the process of loving a brand starts with a product. Customers appreciate products...
Journal Articles

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