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Keywords: Customer acquisition
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 626–638.
Published: 03 March 2026
... the membership program can help strengthen customer acquisition. Therefore, when designing a paid membership program, retailers should consider not only the benefits offered by the program but also how these benefits align with and complement the store’s physical environment. Given the increasing importance...
