... companies managing brands today recognize that brand, and what it represents, drives almost two‐thirds of most customer purchases, impacting nearly every functional area within the organization. Brands Relationship marketing Customer care Brand‐customer relationship This translates into what...

...Chuck McMellon Author Michael Cusack jumps right into the middle of this critical management issue with his new book, Online Customer Care. The focus of the book is for the firm to minimize cost while maximizing customer satisfaction and gathering relevant consumer information...