Keywords: Customer profiling
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Journal Articles
Journal of Consumer Marketing (1997) 14 (5): 362–379.
Published: 01 October 1997
... segments. Concludes by addressing current trends (e.g., using the Internet as a marketing medium) and how these will affect market segmentation. © MCB UP Limited 1997 Customer profiling Market segmentation Stereotyping It is not inconceivable that some future archeologist will unearth...

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