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Keywords: Customer rage emotions
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (1): 133–144.
Published: 26 January 2022
... at the behavioural consequences of verbally expressed and unexpressed customer rage emotions in the context of remote service encounters, where the service provider and customer are usually not able to see one another. A trained employee can gauge verbally unexpressed emotions by reading a customer’s non-verbal...
