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Keywords: Cybernetics
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (2): 36–47.
Published: 01 April 1996
.... An analysis of current usage patterns indicates that several underutilized elements of the typology may provide a competitive advantage to companies which adopt them. © MCB UP Limited 1996 Advertising Cybernetics Global marketing Internet Marketing strategy The Internet has received...
