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Keywords: Data envelopment analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (4): 386–396.
Published: 01 August 1998
... of franchising, no current study has addressed how the decision to franchise impacts productive efficiency levels for these firms. The current paper measures the productive efficiency levels of real estate brokerage firms by employing data envelopment analysis (DEA). DEA was used to estimate overall, allocative...
