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Keywords: Data ethics
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Journal Articles
The digital traveller: implications for data ethics and data governance in tourism and hospitality
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (2): 155–170.
Published: 03 September 2021
... to provide an overview of an under-researched topic and to guide further research in data ethics and data governance. Findings The proposed framework integrates an ethical-based approach which expands beyond mere compliance with privacy and protection laws, to include other critical facets regarding...
