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Keywords: Data governance
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (2): 155–170.
Published: 03 September 2021
.... This paper aims to suggest a framework for ethical data management in tourism and hospitality designed to facilitate and promote effective data governance practices. Design/methodology/approach The paper adopts an organisational and stakeholder perspective through a scoping review of the literature...
