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Keywords: Debts
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (6): 335–343.
Published: 01 October 2006
...Deirdre O'Loughlin; Isabelle Szmigin Purpose This research seeks to explore current attitudes, motivations and behaviours in relation to student credit and debt consumption in the UK and Ireland. Design/methodology/approach Key qualitative consumer research based on 20 interviews with Irish...
