... traits or situational factors. Originality/value This research contributes a new moderator to the choice overload literature: holistic thinking. In doing so, it adopts a broader consideration of the decision-making process underlying overload effects and pinpoints how (i.e. by which path) holistic...

... decision making. Design/methodology/approach – The dual-system approach states that individuals use a heuristic-based process (system 1) and/or an analytic-based process (system 2) to make decisions. Evidence from six focus group discussions with generation Y is integrated with this approach...

...Steven Lysonski; Srinivas Durvasula Purpose – India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to investigate longitudinally how these styles have changed from 1994 to 2009...

...Tendai Chikweche; John Stanton; Richard Fletcher Purpose This paper seeks to argue that family purchase decision making at the bottom of the pyramid (BOP) is dynamic, heterogeneous and an evolving process that can be influenced by contextual macro‐environmental constraints. Because established...

...Li Baoku; Zhai Cuixia; Bao Weimin Purpose This paper aims to determine Chinese peasant consumers' decision‐making styles. Design/methodology/approach The paper reflects on the psychological orientation and decision‐making styles of peasants' purchase of durable appliances. This has the dual...

..., but for those who master it – you will be very impressed and gratified with the end point results. Those who embrace change are often pleasantly surprised with the results! Modelling Consumer marketing Consumer research Marketing models Decision making Customers Marketing executives need to know...

... Publishing Limited 2010 Parents Brands Information media Decision making Consumer behaviour The Christmas season is a time of unprecedented gift giving by parents to children and it is also a time of heavy toy advertising. Retailers would spend about 30 per cent of their annual advertising...

...Hande Kımıloğlu; V. Aslıhan Nasır; Süphan Nasır Purpose This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample...

... literature by exploring potential antecedents to the various shopping styles. © Emerald Group Publishing Limited 2010 Sproles and Kendall (1986) combined these and additional traits to develop a consumer decision‐making styles (CDMS) list, the so‐called CSI. This is an early attempt...

...Concha R. Neeley; Kyeong Sam Min; Pamela A. Kennett‐Hensel Purpose This paper aims to evaluate the relationships among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product. While these variables' impact on decision making within...

.... Design/methodology/approach For such products the consumer decision‐making process is complex and high involvement, and most purchasers are unacquainted with brands. A self‐administered survey was developed to assess which attributes were most important to consumers, to what degree brand influenced...

..., marketers of hybrid cars in the USA limit references to the social value of green products, in general, which may be a turn‐off. Originality/value This paper increases knowledge about the impact of social and cultural factors on decision making regarding hybrid cars. Researchers have made several...

.... Thus Dan Ariely's book is appropriate for marketing scholars, practitioners, and individuals who have an interest in trends in human consumption and decision‐making. The book is easy to read and is the kind that can be taken in chapter by chapter over time without losing context or continuity. Thus...

... Decision making Systems theory Consumer behaviour Israel An executive summary for managers and executive readers can be found at the end of this article. Do spouses employ a triangulation process during a purchase decision process? Six influence strategies described by Raven et al...

... could behave in a similar manner to an intact family with regard to decision‐making if they have adopted the substitution model. Interesting to note is that pioneering work conducted in the area of family type indicates that “blended” families do not think of themselves as unique. Indeed...

...Nabil Razzouk; Victoria Seitz; Karen Prodigalidad Capo Purpose The purpose of this article is to compare the consumer decision‐making behavior between married and cohabiting couples. Design/methodology/approach Data were collected from 40 cohabiting couples and 53 married couples in a western...

... in the final stages of purchase decision making. Further to this, the paper considers whether a liberal versus traditional approach to decisions made within the family (gender role orientation (GRO)) affects the degree of involvement. Findings The findings suggest that GRO is indeed a factor in family...

... and Shanker (2004) present a similar argument from the perspective of developmental psychology. They go so far as to argue that emotional systems not only come before abstract thinking (reason), they are essential to its development. Thus, the message that both reason and emotion cooperate in decision‐making...

...Aviv Shoham; Vassilis Dalakas Purpose The purpose of this paper was to examine the impact of Israeli children on family decision making. Design/methodology/approach Two studies were used, replicating two different approaches that have been used to measure children's influence with US children...

...Samsinar Md. Sidin; Dahlia Zawawi; WongFoong Yee; Ruhana Busu; Zalfa Laili Hamzah The objective of this research is to investigate the effects of sex role orientation on role structure in family decision making in Malaysia. Four different purchase decisions were examined. A total of 240 couples...