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Keywords: Dentistry
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (1): 67–75.
Published: 25 January 2011
... positioning Dentistry Product design Product mix Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Price bundling is an important area in marketing. While price bundling is frequently used by marketers, its effectiveness needs...
