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Keywords: Depth interviews
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Journal Articles
Climate change risk perceptions among green conscious young consumers: implications for green commodity marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 754–766.
Published: 27 November 2018
.../approach This interpretive research draws on in-depth interviews with 20 young Australians (aged between 19-25 years) who engage in green conscious behavior. Findings Three thematic categories (“non-local” climate change risk, oscillation between environmental paradigms and anthropocentric...
