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Keywords: Design and development
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Journal Articles
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Free
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (7): 647–648.
Published: 02 November 2010
... Product innovation Design and development Experimental design Verganti's opening quote from the Chairman of Artemide, a company apparently immersed in the design‐driven innovation process, synthesizes the main idea of the book nicely. “Market? What market? We do not look at market needs. We make...
