... communications. The book Advertising in Developing and Emerging Countries brings a wealth of insights into global advertising and cross‐cultural communications. Developing countries Emerging countries Advertising industry Indirect advertising Cultural influence Media © Emerald Group...

... of lifesaving drugs can meet the great needs of developing countries with affordable prices. Findings The paper proposes an analogical model that treats the marketing of drugs in general and of lifesaving drugs in particular, to the developing countries as a “target problem.” This problem can be resolved...

... a better insight into consumer behavior in these countries. Offers recommendations to companies wishing to market their products in these countries. © MCB UP Limited 1995 Consumer behaviour Developing countries Eastern Europe Marketing Third World In the marketing literature...