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Keywords: Dick and Basu's framework
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (5): 333–343.
Published: 02 August 2011
...Jan Møller Jensen Purpose This study aims to assess the usefulness of Dick and Basu's framework of customer loyalty to examine consumer loyalty on the grocery product market. Design/methodology/approach After a short presentation of Dick and Basu's framework, the article discusses a number...
