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Keywords: Differential effects
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (7): 532–539.
Published: 01 November 2011
...David Fortin; Mark Uncles; Svein Ottar Olsen; Kåre Skallerud Purpose This study aims to examine grocery shoppers' beliefs about store attributes as antecedents to shopping value by exploring whether dimensions of store attribute beliefs have differential effects (i.e. strength and direction...
