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Keywords: Diffusion of innovations
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (2): 163–164.
Published: 16 March 2012
..., North Easton, MA. © Emerald Group Publishing Limited 2012 --> Word‐of‐mouth Buzz marketing Diffusion of innovations The book formulates seven principles for creating a buzz marketing/word‐of‐mouth (WOM) campaign so powerful as to make a product spread like an epidemic...
