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Keywords: Digital marketplace
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Journal Articles
The effect of online company responses on app review quality
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 110–125.
Published: 05 February 2024
... This paper expands on the understanding of online company responses within the digital marketplace – specifically, apps – and provides a new and broader perspective on the motivations and effects of online company responses to customer reviews. The study also extends beyond the short-term focus of prior...
