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Keywords: Digital natives
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (2): 114–124.
Published: 16 March 2012
...Dennis Pitta; Thomas Kilian; Nadine Hennigs; Sascha Langner Purpose Millennials, the Net Generation, and digital natives all represent the same, fervently discussed phenomenon, especially in the education sciences. As the terms suggest, the main idea behind this phenomenon is that the younger...
