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Keywords: Direct experience
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (5): 609–621.
Published: 13 July 2022
... length (direct experience) and customer ratings (indirect experience) on the relationship between race and tipping. Design/methodology/approach An expectancy disconfirmation framework was developed and tested with a sample of 360 US participants in an online experiment. The experiment followed a 2...
