... more appropriate approaches for handling customers who are sensitive to perceived unfairness. CRM Dark sides Advantaged Disadvantaged Fairness perceptions Customer relationship management Marketing Trust Disadvantaged groups To assist in preventing such damaging effects of favoritism...

...' decision‐making styles. Li Baoku can be contacted at: libk2@sem.tsinghua.edu.cn © Emerald Group Publishing Limited 2010 Consumers Disadvantaged groups Decision making Consumer behaviour China Factor analysis As summarized in Table II , the fit statistics indicated...

... environment Philippines Disadvantaged groups Economic growth Marketing environment An executive summary for managers and executive readers can be found at the end of this issue. The social enterprise movement is growing and gathering supporters across the globe as an innovative approach to business...

... among geographic regions, income tiers, and product categories (or industries). Purchasing power Cross‐cultural studies Disadvantaged groups Income Consumers An executive summary for managers and executive readers can be found at the end of this issue. There is recognition...

... Multinational companies International marketing Globalization Disadvantaged groups An executive summary for managers and executive readers can be found at the end of this issue. The literature to‐date dealing with the bottom of the pyramid (BOP) has focused on the contributions that business...

... it to motivation theories. This broad perspective would be useful not only for potential BoP marketers, but also for government and aid agencies. © Emerald Group Publishing Limited 2008 Consumers Motivation (psychology) Integrated marketing Poverty Disadvantaged groups An executive summary...

...@ivey.uwo.ca © Emerald Group Publishing Limited 2008 Poverty Literacy Consumer marketing Disadvantaged groups Marketing strategy An executive summary for managers and executive readers can be found at the end of this issue. This article focuses on outlining core marketing tenets...

... into a corporate priority for global firms. An executive summary for managers and executive readers can be found at the end of this issue. South America Marketing strategy International marketing Disadvantaged groups © Emerald Group Publishing Limited 2008 Another useful segmentation...

... base (the upper bottom of the pyramid). © Emerald Group Publishing Limited 2008 Marketing strategy Poverty Product innovation Disadvantaged groups Automotive industry An executive summary for managers and executive readers can be found at the end of this issue. Since...

... at: dpitta@ubalt.edu © Emerald Group Publishing Limited 2008 Private sector organizations Emerging markets Consumers Poverty Disadvantaged groups An executive summary for managers and executive readers can be found at the end of this issue. 1. creating buying power; 2...