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Keywords: Disasters
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (2): 122–123.
Published: 27 March 2007
...Jim Dupree Opening without preamble, the authors make an extensively documented and clear case for the costs and consequences of ethical misconduct disasters (EMDs) by citing example after example, study after study, of the loss of shareholder value, ancillary legal costs, and even the eventual...
