Keywords: Disclosure
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Journal Articles
Journal of Consumer Marketing (2025) 42 (2): 133–145.
Published: 07 January 2025
...Georgiana Craciun; Wenqi Zhou Purpose In light of increasing public concern over social media privacy breaches, this study aims to unveil the context-dependent and individual-specific nature of social media disclosure decisions. In particular, this paper aims to examine the disclosure choices...
Journal Articles
Journal of Consumer Marketing (2020) 37 (4): 457–472.
Published: 27 March 2020
... Disclosure Risk Control Laboratory experiment C91 D81 O30 The abovementioned reasons lead us to propose an implicit assessment of the VPR. We present our experimental procedures and derive measures of VPR. Supplementary material is available at https://osf.io/pmqes/ and is referenced...
Journal Articles
Journal of Consumer Marketing (2007) 24 (3): 151–159.
Published: 08 May 2007
...Roshan D. Ahuja; Tara Anne Michels; Mary Mazzei Walker; Mike Weissbuch Purpose This study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure. Design/methodology/approach A structured focus group methodology was used in the study. Findings The paper...
Journal Articles
Journal of Consumer Marketing (2000) 17 (2): 158–171.
Published: 01 April 2000
... concerns as a source of competitive advantage are clearly discussed. © MCB UP Limited 2000 Consumer marketing Consumer behaviour Internet Disclosure Privacy Electronic commerce Estimates of electronic commerce in the future vary quite a bit, but they are all uniformly staggering...

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