Keywords: Disclosure
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Consumer Marketing (2025) 42 (2): 133–145.
Published: 07 January 2025
...Georgiana Craciun; Wenqi Zhou Purpose In light of increasing public concern over social media privacy breaches, this study aims to unveil the context-dependent and individual-specific nature of social media disclosure decisions. In particular, this paper aims to examine the disclosure choices...
Journal Articles
Journal of Consumer Marketing (2020) 37 (4): 457–472.
Published: 27 March 2020
... opportunities but poses substantial risks to privacy, such as private information disclosure, price discrimination, identity theft, stalking and bullying. When making privacy decisions, individuals weigh such costs with benefits, such as service provision, convenience or discounts. Companies also weigh...
Journal Articles
Journal of Consumer Marketing (2007) 24 (3): 151–159.
Published: 08 May 2007
...Roshan D. Ahuja; Tara Anne Michels; Mary Mazzei Walker; Mike Weissbuch Purpose This study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure. Design/methodology/approach A structured focus group methodology was used in the study. Findings The paper...
Journal Articles
Journal of Consumer Marketing (2000) 17 (2): 158–171.
Published: 01 April 2000
... concerns as a source of competitive advantage are clearly discussed. © MCB UP Limited 2000 Consumer marketing Consumer behaviour Internet Disclosure Privacy Electronic commerce Estimates of electronic commerce in the future vary quite a bit, but they are all uniformly staggering...

or Create an Account

Close subscription notice
Close access options