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Keywords: Discontinuous innovation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (5): 505–522.
Published: 15 July 2022
... Discontinuous innovation Entomophagy Food learning Food sustainability By 2050, the world's population is projected to reach more than 9 billion, resulting in an increase in food needs by 60% and bringing greater challenges related to food security and the scarcity of natural resources caused...
