Keywords: Discriminant analysis
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Journal Articles
Journal of Consumer Marketing (2020) 37 (2): 215–225.
Published: 31 January 2020
... (RCT), the authors test a model that links the frequency of online health service usage to access-activators and access-inhibitors. Multivariate analysis of variance (MANOVA) and the discriminant analysis model were used to analyze data from a sample of 215 internet users. Findings Results confirm...

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