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Keywords: Discrimination
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (1): 26–33.
Published: 12 January 2015
...Roland L Leak; Omar P Woodham; George W Stone Purpose – This paper aims to investigate the effects of minorities’ who experienced discrimination on perceptions of offensiveness tied to brand imagery that stereotypically depicts other minorities classified as out-group members. Design...
