Keywords: Disloyalty
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Journal Articles
Journal of Consumer Marketing (2012) 29 (2): 125–135.
Published: 16 March 2012
...Dennis Pitta; Cleopatra Veloutsou; Alan McAlonan Purpose The purpose of this paper is to examine the antecedents of online loyalty and disloyalty in search engine usage by young Millennials. Design/methodology/approach Data were collected from 495 pupils between the ages of 14 to 17 years old...

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