... the customer only sees the front‐stage display; production in the back room remains invisible and is geared to production for the one outlet only. Reflects wholesale trade Retail trade Distribution Franchising Innovation USA International expansion Dunkin’ Donuts is a wholly owned...

...Hunter Hastings Considers alternative methods of new product introduction in environments where the assumptions about advertising′s benefits no longer hold. Examines promotion‐driven introduction, distribution introduction, PR‐driven introduction, and new products from umbrella propositions...