... as 4.5 per cent of consumer expenditure on fast foods and multi‐media advertising expenditure to match the cost of 44 weeks’ TV exposure. The number of distribution points needed to achieve this is based on the area population and advertising. Each store contributes 5 per cent of sales revenue...

...Hunter Hastings Considers alternative methods of new product introduction in environments where the assumptions about advertising′s benefits no longer hold. Examines promotion‐driven introduction, distribution introduction, PR‐driven introduction, and new products from umbrella propositions...