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Keywords: Diversity management
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (4): 394–396.
Published: 29 June 2010
... easily managers, now that they are convinced of the viability of the ethnic women market, could boost diversity management on both recruitment and marketing levels. A key recruitment insight that is recurrent in the book is establishing work‐life balance flexibility programs for ethnic women of color...
