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Misplaced marketing Imagine the television commercial: “No stems, no seeds that you don’t need, Baja Gold’s a real smooth weed”

Journal of Consumer Marketing (2001) 18 (5): 389–391.

https://doi.org/10.1108/EUM0000000005601

Published: 01 September 2001

... , New York, NY. © MCB UP Limited 2001 Marketing Drug abuse Tobacco industry Law Over three decades ago, US drug laws were starting to be compared to the nation’s earlier failed efforts at alcohol prohibition and many people expected that some of the popular‐but‐illegal drugs...

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